I’ve learned the hard way that choosing the right precious metals dealer can make all the difference. APMEX and JM Bullion are two big names, but which one offers the best value?
In this review, I’ll break down what sets them apart, from prices to customer service, so you can make a smart investment decision.
Table of Contents
- 1 Quick Overview
- 2 What is APMEX?
- 3 What is JM Bullion?
- 4 Services Offered by APMEX and JM Bullion
- 5 Storage Options at APMEX and JM Bullion
- 6 How to Get Started with APMEX and JM Bullion
- 7 APMEX and JM Bullion Fees and Pricing
- 8 3rd Party Reviews of APMEX and JM Bullion
- 9 Pros and Cons of APMEX and JM Bullion
- 10 Which Company Should You Invest with?
- 11 Conclusion
Quick Overview

- CEO: Kenneth Lewis
- BBB: 4.35/5 Out of 253 Customer Reviews
- Available Metals: Gold, Silver, Platinum, and Palladium
- Minimum Investment: $2,000
- Promotions: When Black Friday
- Free Kit Available: No
What is APMEX?
APMEX (American Precious Metals Exchange) represents a prominent online marketplace specializing in precious metals trading, encompassing gold, silver, platinum, and palladium transactions.
Founded by Scott Thomas in 1999, the company established its headquarters in Oklahoma City, Oklahoma.
From modest beginnings, APMEX has evolved into a significant and prestigious enterprise within the precious metals industry.
The foundation of APMEX traces back to Scott Thomas’s personal connection with numismatics, inherited from his grandfather’s mail-order coin business.
The company’s journey began when Scott initiated online sales of his grandfather’s collection, eventually positioning APMEX as a key player in precious metals trading.
The organization boasts a skilled workforce comprising numismatic specialists and financial investment professionals who bring extensive expertise to precious metals trading.
APMEX prioritizes customer satisfaction by providing comprehensive support and guidance, making precious metals trading accessible to both experienced investors and newcomers to the market.
The company’s origin story revolves around Scott Thomas discovering his grandparents’ coin collection, valued approximately at $100,000 after their passing.
His successful experience selling this collection on eBay sparked a passion that transformed into a business venture.
What started as a recreational pursuit evolved into an online enterprise. Beginning with a small retail operation in Oklahoma, the business expanded significantly, transitioning to focus primarily on online precious metals trading by 2000.
What is JM Bullion?
JM Bullion stands as a prominent digital marketplace specializing in precious metals trading. The company emerged from the entrepreneurial vision of Michael Wittmeyer and Jonathan Wanchalk in 2011.
Beginning their venture in a modest basement location in Lancaster, Pennsylvania, they established their business with a clear mission to simplify online precious metal purchases while maintaining transparency and reliability in their services.
The company has evolved into a significant player in the precious metals market, offering investors access to gold, silver, platinum, palladium, and copper investments.
Their platform showcases an extensive collection of products sourced from prestigious mints globally. JM Bullion specializes in physical metal delivery, ensuring customers receive their purchases directly at their doorstep.
Quality assurance remains paramount in their operations. The company maintains direct relationships with mints and implements rigorous verification processes for all incoming products.
Operating from its headquarters in Dallas, Texas, JM Bullion maintains full compliance with regulatory requirements and holds necessary certifications from governmental and commercial partners.
Within the precious metals e-commerce sector, JM Bullion has achieved remarkable success. Their performance in 2019 earned them the 96th position among North American online retailers and secured the 5th spot within their specific industry.
The company maintains substantial inventory levels, valued in the millions, adhering to a strict policy of selling only available stock. This approach enables them to fulfill large orders while maintaining competitive pricing structures.
By concentrating on high-demand products, JM Bullion optimizes operational efficiency and ensures consistent product availability for their customer base.
Their strategic focus on inventory management supports both business sustainability and customer satisfaction.
Services Offered by APMEX and JM Bullion
APMEX (American Precious Metals Exchange) and JM Bullion represent prominent gold IRA companies, each distinguished by their unique offerings in the precious metals market.
Let’s examine their distinctive services:
APMEX
- Product Range: APMEX boasts an extensive collection encompassing gold, silver, rare coins, and collectibles sourced globally.
- Retirement Solutions: You’ll find comprehensive support for integrating precious metals into retirement portfolios through partnerships with IRA custodians.
- Storage Solutions: For investors preferring professional storage, APMEX coordinates with trusted storage facilities to safeguard your investments.
- Educational Resources: Access comprehensive market analysis, price updates, and investment guidance to enhance your investment decisions.
- Investment Tools: Benefit from advanced price tracking charts, customizable alerts, and portfolio management features.
JM Bullion
- Bullion Specialization: Their core focus remains on investment-grade bullion coins and bars, ideal for straightforward precious metals investing.
- Recurring Purchase Programs: Establish systematic investment plans through scheduled automatic purchases, enabling steady portfolio growth.
- Transparent Pricing: Experience competitive rates with clearly disclosed fees, ensuring transparency throughout transactions.
- Beginner-Friendly Resources: Access simplified educational materials and investment guides tailored for new precious metals investors.
- Digital Accessibility: Navigate seamlessly through user-optimized platforms, whether a website or mobile application, for efficient trading.
APMEX demonstrates superiority in product diversity, while JM Bullion excels in streamlined bullion transactions.
APMEX’s retirement services prove comprehensive, whereas JM Bullion’s automated purchasing system offers unique convenience.
Both platforms prioritize investor education, though their approaches differ. APMEX provides sophisticated market analysis, while JM Bullion emphasizes straightforward, accessible information.
These companies represent excellent options for precious metals investment, each catering to specific investor preferences.
Consider APMEX if you seek:
- Diverse investment options.
- Detailed market analysis.
- Comprehensive retirement planning.
Choose JM Bullion if you prefer:
- Focused bullion investments.
- Streamlined purchasing processes.
- Simplified investment approach.
Your selection ultimately depends on your investment goals, preferred complexity level, and desired range of options.
APMEX suits investors seeking variety and depth, while JM Bullion appeals to those prioritizing simplicity and directness in their precious metals investments.
Storage Options at APMEX and JM Bullion
When investing in precious metals such as gold and silver, securing a safe storage location becomes essential.
APMEX and JM Bullion stand as prominent entities in the precious metals market, offering reliable storage solutions.
Here’s a detailed examination of storage methods and locations for both companies:
APMEX
APMEX partners with Citadel Global Depository Services for storage operations, collaborating with the renowned security firm Brink’s.
Key features of their storage service include:
- Separate Storage: Your precious metals remain individually segregated, maintaining exclusive possession of your investments.
- Insurance: Complete coverage through Lloyd’s of London ensures the protection of stored assets.
- High Security: Facilities employ advanced security protocols and sophisticated systems for metals management and protection.
- Easy Access Online: APMEX’s web platform enables portfolio viewing, transaction history access, and delivery requests for stored metals.
JM Bullion
JM Bullion collaborates with TDS Vaults, an established authority in valuable asset storage and protection.
Storage benefits through TDS with JM Bullion include:
- Multiple Locations: Storage facilities span across strategic locations, including premises in the USA, Texas, and Delaware.
- Safe and Secured: Similar to APMEX, metals receive segregated storage, comprehensive security, and full Lloyd’s of London insurance coverage.
- Top-Notch Security: Storage facilities incorporate cutting-edge security technology and adhere to stringent safety protocols.
Both APMEX and JM Bullion demonstrate commitment to security through partnerships with respected storage services.
Whether selecting APMEX’s Citadel service or JM Bullion’s TDS Vaults partnership, investors can trust their precious metals remain protected.
These established companies prioritize asset security, offering peace of mind for investors storing valuable metals.
How to Get Started with APMEX and JM Bullion
Starting your precious metals investment journey through APMEX or JM Bullion offers a straightforward path.
Here’s a comparison of starting procedures with each company:
Getting Started with APMEX
- Visit the Website: Begin your journey by accessing the APMEX website, which features an intuitive interface and comprehensive resources.
- Create an Account: Set up your personal profile by providing essential information such as your name, and email address, and creating a secure password.
- Browse Products: Explore APMEX’s extensive catalog, which includes various precious metal options. You’ll discover bullion bars, rare coins, collectible items, and numerous other investment products.
- Educational Resources: Take advantage of APMEX’s knowledge base, especially if you’re new to precious metal investing. Access detailed guides, real-time market updates, and pricing analyses to enhance your investment decisions.
- Make a Purchase: After selecting your desired items, proceed to checkout. APMEX supports multiple payment methods, including credit card transactions, bank wire transfers, and personal checks.
- Consider Storage Options: For those preferring professional storage solutions over home safekeeping, APMEX collaborates with trusted storage partners. This option particularly suits larger investment portfolios, offering secure vault storage with full insurance coverage.
Getting Started with JM Bullion
- Visit the Website: Browse through JM Bullion’s user-friendly platform, which accommodates both novice and seasoned investors with its intuitive design.
- Register for an Account: Create your profile by providing essential information, enhancing your purchase security, and streamlining future transactions.
- Explore the Products: Browse through JM Bullion’s extensive selection of bullion products, featuring coins, bars, and rounds to match your investment preferences.
- Automatic Investment Program: Optimize your portfolio growth by enrolling in the automatic investment plan, enabling systematic purchases of precious metals at predetermined intervals.
- Make Your Purchase: Select your desired products and complete your transaction using various payment options, including electronic checks, bank wires, or credit cards.
- Educational Materials: Take advantage of JM Bullion’s comprehensive learning resources, specifically designed to guide newcomers through precious metal investments.
APMEX and JM Bullion maintain straightforward registration processes through their online platforms. Account creation requires basic personal details for verification purposes.
APMEX distinguishes itself with an extensive product range encompassing coins, bullion, and collectibles, while JM Bullion specializes primarily in bullion offerings.
Both platforms provide educational support for investors. APMEX tends to offer more detailed market analysis, whereas JM Bullion emphasizes clear, beginner-friendly guidance.
JM Bullion’s standout feature remains its automatic investment program, appealing particularly to investors seeking steady portfolio growth through regular purchases.
Both companies maintain similar purchasing workflows, accommodating various payment methods to ensure convenient transactions.
Your choice between APMEX and JM Bullion should align with your specific investment objectives and desired level of market guidance and product variety.
Each platform offers unique advantages – APMEX provides a broader selection and detailed market insights, while JM Bullion excels in straightforward bullion investments with automated options.
APMEX and JM Bullion Fees and Pricing
Choosing between these precious metal platforms depends primarily on their pricing structures and fees, which align differently with various investment strategies.
APMEX
APMEX maintains a comprehensive pricing structure with specific fees for purchasing and storing precious metals.
Description: | Details: |
Metal Prices: | Close to real-time market rates |
Yearly Storage Fees: | $180 – $550 |
Monthly Storage Fees: | $15.00 – $45.84 |
Storage Rate: | 0.45% – 0.55% of metal value |
Payment Discount: | Save 4% (check, eCheck, bank wire) |
IRA Minimum Purchase: | $2,000 for IRA precious metals |
Price Lock-In: | Fixed once the order is placed |
Shipping: | Free on US orders over $199 |
APMEX partners with Citadel for storage services, providing structured management of stored metals.
JM Bullion
JM Bullion focuses on providing a secure and straightforward purchasing experience for optimal investment value.
Description: | Details: |
Metal Prices: | Competitive, with live spot price chart for gold, silver, platinum, and palladium. |
Shipping: | Free on all orders over $199; $9.95 for orders under $199. |
Shipping Options: | USPS, FedEx, and UPS include expedited shipping for an additional fee. Ships directly from the Las Vegas Airport for reduced theft/loss risks. PO boxes and military addresses are accommodated. |
Insurance during transit: | All shipments are fully insured with third-party insurance. |
Buyback Program: | Minimum buyback amount of $1,000, based on current market value minus a small fee. |
JM Bullion prioritizes shipping security and efficiency, offering real-time tracking and comprehensive insurance coverage.
Comparing these platforms reveals distinct advantages. APMEX excels with its detailed storage fee structure and payment discounts, making it particularly suitable for investors interested in secure storage solutions or IRA investments.
JM Bullion stands out through competitive pricing and robust shipping security, featuring comprehensive insurance and efficient dispatch from their Las Vegas Airport facility.
Both platforms offer free shipping on orders exceeding $199, demonstrating their commitment to customer value.
Your choice between these platforms might depend on whether you prioritize storage options and IRA investments (APMEX) or competitive pricing and efficient shipping (JM Bullion).
3rd Party Reviews of APMEX and JM Bullion
When exploring precious metals dealers, examining customer feedback helps newcomers make informed decisions.
Customer reviews for APMEX and JM Bullion provide valuable insights from various platforms where buyers share authentic experiences, highlighting strengths and areas for improvement.
APMEX Third-Party Site Reviews
As a prominent player in the precious metals industry, APMEX’s reputation is reflected through customer feedback across multiple review platforms.
Here’s a comprehensive overview of APMEX ratings from major review sites:
Review Site: | Ratings: | Number of Reviews: |
BBB: | 4.35/5 | 253 reviews |
Sitejabber: | 2/5 | 51 reviews |
Shopper Approved: | 4.9/5 | 241,284 reviews |
ConsumerAffairs: | 3.1/5 | 293 reviews |
Trustpilot: | 1.8/5 | 7,973 reviews |
Customer feedback for APMEX shows significant variation across platforms. While Shopper Approved displays overwhelmingly positive ratings, platforms like Trustpilot and Sitejabber reflect less favorable experiences.
The moderate ratings on ConsumerAffairs and BBB suggest general customer satisfaction, yet the substantial disparity in scores across platforms indicates varying experiences with service quality and reliability.
JM Bullion Third-Party Site Reviews
JM Bullion has established a strong reputation in the precious metals industry, earning positive feedback from customers across multiple review platforms.
Here are JM Bullion’s ratings from various third-party review sites:
Review Site: | Ratings: | Number of Reviews: |
BBB: | 4.64/5 | 455 reviews |
Sitejabber: | 3.9/5 | 3,366 reviews |
Shopper Approved: | 4.8/5 | 396,805 reviews |
ConsumerAffairs: | 4.5/5 | 791 reviews |
Trustpilot: | 4.3/5 | 1,496 reviews |
The company maintains impressive ratings across these platforms, demonstrating widespread customer satisfaction.
Their exceptional performance on major review sites like Trustpilot and Sitejabber, combined with strong ratings on Shopper Approved and BBB, reflects their commitment to customer service and product quality.
Pros and Cons of APMEX and JM Bullion
When diversifying your investment portfolio, precious metals like gold and silver present viable options. APMEX and JM Bullion stand as prominent online platforms for precious metal purchases.
Let’s examine the advantages and disadvantages of both platforms to assist your decision-making process:
APMEX
Pros:
- Extensive Selection: APMEX offers comprehensive options across gold, silver, and various precious metals, featuring numerous collectible coins.
- Collector-Focused: The platform particularly suits numismatic enthusiasts seeking rare pieces.
- Educational Resources: Substantial learning materials support informed purchasing decisions.
- Quality Service: Customer support consistently receives positive feedback for responsiveness and expertise.
Cons:
- Premium Pricing: Products often carry higher price tags compared to competitors, potentially impacting cost-conscious buyers.
- Elevated Shipping: Transportation costs run higher, particularly affecting smaller purchases.
JM Bullion
Pros:
- Competitive Pricing: The platform maintains lower price points, maximizing value for investment-focused buyers.
- User-Friendly Interface: The website features intuitive navigation, enhancing shopping experience.
- Reliable Support: Customer service maintains high standards of professionalism and assistance.
- Flexible Purchasing: No minimum order requirements enable accessibility for various investment levels.
Cons:
- Limited Selection: The product range appears more restricted, particularly regarding rare numismatic items.
- Availability Issues: Popular products occasionally face stock limitations, requiring patience.
Both APMEX and JM Bullion demonstrate strong capabilities in online precious metal retail. Your choice might depend on specific priorities: APMEX excels with its broad selection and collector-focused offerings, while JM Bullion attracts buyers through competitive pricing and straightforward transactions.
The decision between these platforms ultimately rests on your individual preferences and investment goals.
Consider factors such as pricing sensitivity, product variety requirements, and service expectations when making your selection.
Which Company Should You Invest with?
When choosing between APMEX and JM Bullion for your investment needs, it’s essential to evaluate your priorities.
APMEX stands out with its extensive collection of precious metals and rare coins, making it an excellent choice for investors seeking diverse options.
The platform caters effectively to both novice investors and seasoned collectors. Meanwhile, JM Bullion has built its reputation on competitive pricing and streamlined purchasing processes, appealing to investors who prioritize cost-effectiveness and straightforward transactions.
APMEX excels in providing a variety and unique collectibles, whereas JM Bullion emphasizes competitive pricing and user-friendly operations.
Your selection should align with your specific investment priorities, whether they lean toward product diversity, distinctive items, cost savings, or operational simplicity.
Conclusion
Both APMEX and JM Bullion represent reliable online platforms for precious metal investments. APMEX distinguishes itself through its comprehensive product range and educational resources, while JM Bullion attracts investors with competitive pricing and intuitive website navigation.
The ultimate decision rests on your personal preferences: whether you value extensive product selection, cost efficiency, or seamless transaction processes. Each platform offers unique advantages that cater to different investor needs and preferences.