Best Online Gold Dealers

In today’s world, where money’s value keeps changing, and it’s hard to know where to invest, gold remains a steady and safe choice.

Gold is more popular than ever for people wanting to protect their money or add something valuable to their investments.

Are you wondering how to get started with gold or where to buy it online in the United States?

I have picked the top 10 online gold dealers based on their trustworthiness, customer service, range of gold they sell, and prices.

Whether you’re buying gold for the first time or want to add to your collection, my list will help you find the best place to go.

STOP! Before I go any further, I want you to think carefully about where you’re putting your money. Picking the right company to invest with is a big deal, and I know my advice might help you decide that.

I’ve spent much time looking around and compiled a list of my favorite gold IRA companies. I think you’ll probably find one that’s just right for you.

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The Quick List: Our Top 3 Picks Trusted Bullion Dealers!

  • Wide selection of precious metals: APMEX offers a vast array of gold, silver, platinum, and palladium products, including coins, bars, and rounds from mints around the world.
  • Trusted and reliable dealer: With over 20 years in the industry, APMEX has earned an A+ rating from the Better Business Bureau and maintains a 98% customer satisfaction rating.
  • Transparent pricing and educational resources: APMEX provides clear pricing information and a wealth of educational materials to help customers make informed decisions when buying precious metals.
  • Strong reputation and customer service: APMEX has built a solid reputation in the industry and is committed to providing excellent customer service, as evidenced by their high ratings on Shopper Approved and other review platforms.
  • Highly rated precious metals dealer with generally positive customer reviews. Most customers are satisfied with their purchases from JM Bullion.
  • Large and frequently recommended company in the precious metals industry. JM Bullion is one of the largest and most recommended dealers.
  • Competitive pricing on gold and silver bullion products. One review noted JM Bullion delivered gold at a competitive price.
  • Fast order processing, shipping, and delivery. A customer review praised JM Bullion's "lightning fast processing, shipping and delivery of coins".
  • Accredited by the Better Business Bureau since 2014. JM Bullion has been BBB accredited since 7/14/2014.
  • Reliable and timely service. One customer review noted "Predictable, Reliable, On Time. Customer service was personal, and I was satisfied with your range of products."
  • Fair and reasonable pricing. A customer stated "Money Metals Exchange has been one of the best if not the best company to work and buy from their prices are fair and reasonable in their service is excellent!"
  • Accredited by the Better Business Bureau with an A+ rating and 4.28 out of 5 stars based on 164 reviews.
  • America's fastest growing precious metals dealer. Money Metals Exchange is described as "America's fastest growing dealer" that helps customers invest in gold and silver bullion.

10 Top-Rated Online Precious Metals Dealers Reviews

It is very important to choose the right place to buy precious metals like gold and silver. The best online dealers offer good prices, a variety of metals to choose from, easy-to-use websites, and helpful information for both new and experienced buyers.

What each buyer wants can be different; some might want an easy buying process, while others might want lots of detailed market information.

Lets find out the list of 10 best online gold dealers that are available in the market!


3.2out of 5

BBB (Better Business Bureau)4.19

APMEX (American Precious Metals Exchange), founded by Scott Thomas, has been a major player in the business of buying and selling precious metals like gold, silver, platinum, and palladium since 2000.

People who want to invest or collect special coins often turn to APMEX because it offers many different products and is known for having fair prices.

The company’s website is super easy to use, which makes shopping for metals simple. Customers often say good things about APMEX, mentioning that they trust the company and are happy with how quickly and safely their purchases are sent to them.

APMEX stands out because it pays great attention to ensuring that what you buy is exactly as described and packaged discreetly and safely.

APMEX has become a go-to source for anyone interested in buying precious metals, whether experienced investors or just starting out.

Pros and Cons

  • Lots of choices in products.
  • Good prices.
  • Easy-to-use website.
  • Products are high quality and ship safely.
  • Quick and helpful customer service.
  • Sometimes, prices might be a bit high.
  • Occasional shipping delays, but they're usually fixed quickly.

Why I Choose the Company as the No.1 Recommendation

When comparing APMEX to other well-known companies like JM Bullion and Money Metals Exchange, I find APMEX to be the best choice because of its huge selection and great customer service.

Although JM Bullion and Money Metals Exchange are also good, APMEX stands out for having something for everyone, from common investment pieces to rare collector items. This means customers can usually find whatever they need.

In addition, people tend to have very positive experiences with APMEX, from the way they buy to how fast they receive their items.

Trust is super important when buying precious metals, and APMEX makes customers feel secure with its strong support team that handles any problems quickly.

These reasons make APMEX my top pick compared to others, as it combines a great range of products with customer happiness and a trusted shopping environment.


If you would like to learn more about the company:

2. JM Bullion

4.6out of 5

BBB (Better Business Bureau)4.57

JM Bullion was founded in 2011 by Michael Wittmeyer. It is a top online store for buying precious metals like gold, silver, platinum, and palladium. It offers a wide variety of products, from coins and bars to special collectibles.

The company aims to make buying metals easy and affordable, with good prices and a simple website. When you shop with JM Bullion, you can expect top-notch customer care, safe online payment, and quick, insured delivery.

They also like to help their customers learn more about investing in metals by providing useful information, such as market trends, prices, and guides. This approach helps both new and experienced investors make smart choices.

Pros and Cons

  • Wide range of precious metals.
  • Fair prices and clear about extra costs.
  • An easy-to-navigate website with helpful investor information.
  • Safe, insured mail and private packaging.
  • Regular discounts and deals.
  • Sometimes, prices can be a bit higher than competitors.
  • Limited options for shipping outside the US.
  • Getting a response from customer service might take some time.

Why I Choose the Company as the No.2 Recommendation

JM Bullion is my second choice because it offers a great mix of varied products and fair prices, plus it supports its customers with lots of good advice and secure shopping.

It’s perfect for people just starting to invest in metals and those already knowing what they’re doing. It’s not my first choice because sometimes the prices can be a little high, and it doesn’t ship to as many places outside the US. But overall, it’s still a fantastic option for buying precious metals.


If you would like to learn more about the company:
You can check out my review on JM Bullion.

3. Money Metals Exchange

3.6out of 5

BBB (Better Business Bureau)4.28

Money Metals Exchange is a trusted company in the USA that deals in precious metals such as gold, silver, platinum, and palladium.

It was started in 2010 by Stefan Gleason and became popular for buying and selling these valuable metals. The company is great for people who are new to investing and those who already know a lot about it.

Money Metals Exchange teaches its customers why investing in metals is smart for protecting their wealth. They sell all sorts of metal items, including simple bars and fancy coins, and even offer safe places to keep them.

Their website is easy to use, they have fair prices, and they give much helpful information about the metal market. Money Metals Exchange works hard to ensure investing in precious metals is easy for everyone in America.

Pros and Cons

  • Sells many different kinds of precious metals.
  • Fair prices with low extra charges.
  • Focuses on teaching its customers.
  • The website is simple to use.
  • Offers safe storage for metals.
  • Known for good customer help.
  • Hasn't been around as long as some other big companies.
  • They are not as well-known as the bigger dealers.
  • Might not have as many options for rare items.
  • Prices for special items can change a lot.

Why I Choose Money Metals Exchange as the No.3 Recommendation

Money Metals Exchange is my third pick because it is so good at helping its customers learn about and feel confident about their investments.

Their website is simple to use, perfect for new and experienced investors. They are known for treating their customers well, which is very important in a business where trust is everything.

They might not be the biggest name in the market, but their approach to treating their customers with care and honesty makes them stand out. Money Metals Exchange fits well into my list for those investing in metals.


If you would like to learn more about the company:
You can check out my Money Metals Exchange review.

4. SD Bullion

4.2out of 5

BBB (Better Business Bureau)4.8

SD Bullion is a top company for buying precious metals like gold, silver, and platinum online. Two doctors started it in 2011.

They’ve grown a lot and are now one of the biggest places on the internet to buy precious metals. They sell things at good prices and help their customers by providing a simple website, safe shipping, and lots of information about the metals market.

You can find lots of different products on their website, such as coins and bars, and even get help storing your metals or setting up a savings plan with them.

SD Bullion ensures that customers understand what they’re buying and feel safe making their purchases. They aim to be a trustworthy and helpful source for anyone investing in precious metals.

Pros and Cons

  • Guarantees to offer the lowest prices.
  • Has a wide variety of precious metals to choose from.
  • Excellent customer help and good reviews from users.
  • Offers lots of helpful information for investors.
  • Uses safe ways to send products to customers.
  • Prices of metals can change a lot, which can be risky.
  • Doesn’t ship to many countries outside the USA.

What I Like About SD Bullion

SD Bullion makes it easy and safe to buy precious metals. Their promise of the lowest prices means you can feel good about not overpaying.

They also have a helpful service team and lots of information to help you make smart choices. Plus, the variety of products lets you pick exactly what you want for your investment. It’s great having a trusted place that takes care of everything you need when investing in precious metals.


If you would like to learn more about the company:
You can check out my SD Bullion review.

5. Hero Bullion

4.5out of 5

Shopper Approved4.9

Hero Bullion is a company that helps people who want to buy precious metals, like gold and silver, as an investment or collector. Whether you are new to buying these metals or have been doing it for a long time, Hero Bullion is ready to assist you.

Jake Haugen, who loves collecting and cares about protecting money through precious metals, leads the company. Jake and his team, who have over 60 years of experience combined, want to teach you everything you need to know to make good decisions when you invest in metals.

The company wants to be there for you whenever you want to buy, sell, or just need advice about gold, silver, platinum, and palladium.

They promise to be honest and upfront and won’t confuse you with hidden charges or pressure you to buy things you don’t need.

Hero Bullion also wants to keep in touch with you through its free newsletter, “The Hero’s League,” which shares useful information, news, and special offers.

They believe that by owning gold and silver, you can protect your money from problems like bad economic times and inflation, and they want to help you feel secure about your financial future.

Pros and Cons

  • They are passionate about teaching their customers.
  • The team has a lot of experience in helping people with precious metals.
  • They are straightforward and don't push you to buy things.
  • Jake Haugen and the team offer personal help.
  • The newsletter gives you current news and deals.
  • Being a small team, they may not have as many resources as bigger companies.
  • They haven't mentioned all the products or services they offer here.

What I Like About Hero Bullion

Hero Bullion focuses on teaching their customers and ensuring they feel in control. Having a group of people who know much about the business is a big plus because they can answer many questions and help you understand your investments. The company does not bother customers with hidden fees or pressure to buy more.

Jake Haugen’s personal touch is special, too. He wants to share his experience and knowledge with others. The idea of the “Hero’s League” newsletter is great as well, keeping people updated and giving them access to exclusive offers.

6. Bullion Exchanges

3.8out of 5

BBB (Better Business Bureau)3.89
Google My Business4.6

Bullion Exchanges has been a well-known shop for buying precious metals like gold, silver, platinum, and palladium since 2012. It’s located in the famous Diamond District of New York City.

They offer many different items that are perfect for people who are just starting to buy precious metals or those who have been collecting for a long time.

Bullion Exchanges’ website makes it easy to find and buy precious metals from around the world. They work hard to sell these items at prices that are as close to the market rate as possible and even provide free shipping to help their customers save money.

They also have great customer service. During business hours, you can chat online with someone to get help or send an email anytime.

Orders over $199 in the USA are sent for free, and they usually arrive quickly. Bullion Exchanges also has a rewards program that gives you points to save money on future purchases.

Besides their website, there’s a real store in New York City where you can buy or sell precious metals in person. They even buy metals, jewelry, and watches from people, offering fair prices based on the market.

Pros and Cons

  • Lots of different products.
  • Good prices close to the market rate.
  • Easy to shop online.
  • Free shipping for bigger orders.
  • Great customer help.
  • Store in New York City you can visit.
  • Only one store in New York City.
  • So many choices might be hard for new buyers to decide.

What I Like About Bullion Exchanges

I like Bullion Exchanges because they make buying precious metals simple and safe. They have a great selection that you can look at from home, and their prices are fair.

The customer service is always there to help, which is comforting. The free shipping for big orders is a nice bonus. Their store in New York is a good place to see the items before you buy.

This mix of a real store and an online shop, along with helpful and safe services, makes Bullion Exchanges a top choice for buying precious metals.

7. Golden Eagle Coins

3.3out of 5

BBB (Better Business Bureau)1.0
Shopper Approved4.8

Golden Eagle Coins is a top company for buying coins and gold online in the Washington, DC, area. This company started when gasoline cost just 53 cents a gallon and has seen a lot of history since then, like oil problems, economic downturns, and big changes in the cost of metals like silver and gold.

The beginning was interesting—it started with Bob Mangels Sr. and his nephew Richard Stelfox, who used to sort coins from laundromats and then sell them at coin shows across the country. By 1974, they opened their first shop, and now they are huge, selling lots of coins and gold bullion online.

Golden Eagle Coins is pretty smart with technology. They made their website show live prices for gold and silver by connecting it directly with the big markets.

This is great because it means they can change their prices quickly to match the market, helping customers get good deals when prices go up or down. They have good connections worldwide, which means they can offer various coins and precious metals.

With so many companies online, it might feel tricky to pick the right one. But Golden Eagle Coins has a long history and many happy customers, making them a trusty choice. If you’re interested in coins or gold, starting a relationship with them could be great.

Pros and Cons

  • They update their prices very quickly to keep up with the global market.
  • They have been in business for a long time and know what they’re doing.
  • They offer a wide range of coins and gold, so there's much to choose from.
  • They have great connections worldwide, making their selection even better.
  • The huge choice might feel overwhelming if you're new to buying coins or gold.
  • They are mostly online, which might not suit everyone.

What I Like About Golden Eagle Coins

What stands out to me about Golden Eagle Coins is how they use technology to make buying gold and coins better for everyone. The way they show live prices is very cool because you can see the latest market prices.

This means you can make smarter decisions when buying. I also like their story – from starting with coins from laundromats to becoming a big name in the coin world.

8. Provident Metals

3.4out of 5

BBB (Better Business Bureau)4.76

Provident Metals is a top company in the US that deals with precious metals like gold and silver, helping people invest their money wisely.

It was founded in 2009 and is based in Dallas, Texas. Provident Metals focuses on making its customers happy by providing great deals and keeping their investments safe.

Provident Metals believes in planning for the future. They offer a wide range of precious metals at low prices, making it easy and safe for people to buy what they need through their website, phone line, or at tradeshows.

They also work with over 350 of the best coin and bullion dealers in the world, and they’re proud to have an A+ rating from the BBB.

Provident Metals aims to give its customers the best value, service, and product selection, making investing in precious metals convenient and secure.

Pros and Cons

  • Great customer service.
  • Lots of products to choose from at good prices.
  • A safe website to buy from, protecting your info.
  • Easy to buy from them anytime, online or by phone.
  • Since they work mostly online, it might not suit everyone.
  • New investors might find the huge selection a bit confusing.

What I Like About Provident Metals

I appreciate how Provident Metals takes care of its customers. They offer a great mix of precious metal items at fair prices.

It’s not just the products I like; it’s also knowing that they keep my information safe when I shop online. It’s nice to find a place where you can trust the people and feel good about buying gold or silver.


4.4out of 5

BBB (Better Business Bureau)4.5

BGASC, which started in 2012 in California, has quickly become a top place to buy gold and silver in the US. They’ve helped over 70,000 customers and make over $200 million annually.

They’re known for being fast, reliable, and honest. BGASC makes it easy for anyone to start investing by offering free shipping when you spend more than $199, keeping their prices really competitive, and not requiring a certain amount to get started.

Since BGASC opened, they wanted to be the best gold and silver seller by always having items in stock, sending orders fast, offering good deals, and being upfront and helpful.

They ensure that every package is well-protected and insured, showing that they care a lot about their service. Over the years, BGASC has sent out more than half a million orders, making it a favorite choice for many people buying precious metals in the US.

Pros and Cons

  • Free shipping for orders over $199.
  • No need to buy a lot to get started.
  • Really good prices without extra hidden costs.
  • Packages are safe and private.
  • A wide range of gold and silver products.
  • Highly trusted with an A+ rating and recognized by experts.
  • Fast and reliable shipping.
  • It is not the best option for people who are only interested in digital investments.
  • It might be harder for people outside the US to order.

What I Like About BGASC

BGASC focuses on making things easy and fair for their customers. Their approach of letting people start investing with no minimum purchase and offering free shipping over $199 is great.

They are honest about their prices, meaning you don’t have to worry about unexpected costs, and they sell without pressure.

They have many different items for sale, so whether you’re new to this or have been investing for a while, you can find something you like.


4.2out of 5

BBB (Better Business Bureau)4.0
Shopper Approved4.9

PIMBEX, a Texas-based business, was started by two brothers, Brian and Michael, in 2021. They wanted to make buying these precious metals simple and affordable for everyone.

PIMBEX stands out because it offers clear prices, low costs, and trustworthy shipping. The company only uses the best sources for their silver and gold, ensuring every piece is genuine.

Each order is packed carefully and fully insured, so customers don’t have to worry while their purchase is being shipped.

PIMBEX is dedicated to keeping the buying process open and honest, allowing customers to buy the best products at great prices.

They value every customer and go their way to make buying precious metals a great experience. By offering top-quality gold and silver products, they aim to help customers protect their investments in a changing market.

Pros and Cons

  • Great prices that help customers save money.
  • Products are only from the best and trusted mints.
  • Secure and private packaging, fully insured shipping.
  • Honest and clear about their selling process.
  • It is run by a family that cares about customer service and making precious metals available to all.
  • Focuses mostly on gold and silver, which might not interest those looking into other metals.
  • Only online might not be preferred by those who like buying in person.

What I Like About PIMBEX

Knowing they care so much about offering low prices and high-quality products is comforting. They ensure everything they sell comes from trusted mints and that every package is safely insured until it reaches the customer.

This family-owned business’s personal approach makes the customer feel valued and supported. PIMBAC focuses on doing things clearly and fairly, which is often missing in the online purchase of precious metals.


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What to Consider When Choosing a Reliable Online Gold Dealer

When buying gold online, choosing a seller you can trust is important. The internet has lots of options, but not all are safe.

Here are tips to help you find a good online gold seller:

  1. Look for Clear Return Policies: Good sellers have easy-to-understand return policies. If you’re not happy with an item, you can return it within at least three days. However, watch out for extra charges for returns, known as restocking fees.
  2. Make Sure the Seller is Trustworthy: Before buying anything, always check that the seller is not on the Commodity Futures Trading Commission’s list of untrustworthy businesses, called the RED List.
  3. Check Their History and Reviews: A seller with many successful sales and positive reviews is usually reliable. But be careful with reviews—they might not always be true. Don’t make your choice based only on them.
  4. They Should Have a Real Office: Even though you’re buying online, the seller should have a real office somewhere. This shows they’re a real business and gives you somewhere to go if you have problems. Avoid sellers that only give a PO Box address.
  5. Prices Should be Clear: It should be easy to find out how much things cost. Sometimes, you may need to call to get the latest prices, but avoid sellers that make it hard to know how much you’ll pay.
  6. They Should Tell You About Risks: Every investment has risks, and gold is no exception. Good sellers will clearly tell you about these risks so you know what you’re getting into.
  7. Make Sure You Can Pay Your Way: Good sellers let you pay how you want, whether by credit card, check, wire transfer, or Bitcoin. Make sure the seller accepts your preferred payment method.

How to Avoid Scams When Purchasing Gold Online

When buying gold online, always choose trusted sellers to avoid scams like getting fake gold or not receiving your full order. Check the seller’s reputation on websites like the BBB and Trustpilot.

Avoid buying gold on platforms like Facebook and eBay because they might not be safe. Know the right price and quality of the gold you want to buy.

It’s also a good idea to talk to a financial advisor to make sure buying gold is right for your money plans. Doing your homework and being careful can protect you from scams when buying gold online.

Frequently Asked Questions

Q1. What are the differences between online gold dealers and gold IRA companies?

Online gold dealers primarily facilitate the buying and selling of physical gold and other precious metals directly to consumers.

In contrast, gold IRA companies specialize in offering investment services that allow the inclusion of gold and other precious metals in individual retirement accounts, providing additional services like secure storage and financial advice.

Q2. Is it better to purchase gold online or in person?

Purchasing gold online offers convenience, a wider selection, and competitive pricing due to lower overhead costs.

Conversely, buying in person allows for immediate physical inspection and acquisition of the gold and can provide a more personalized service experience, which some may prefer for high-value transactions.

Q3. Is it safe to buy gold on the internet?

Buying gold on the internet is generally safe if transactions are made through reputable online dealers that provide secure payment options and insured shipping.

It is crucial to research the dealer’s customer reviews, security measures, and authenticity guarantees before making any purchases.

Q4. How do you know if an online gold dealer is reputable or not?

A reputable online gold dealer will have transparent business practices, secure and user-friendly websites, and positive customer reviews.

Look for dealers that are accredited by industry bodies, offer secure storage options, provide insured shipments, and have clear return policies. Checking third-party review sites can also provide additional insights.

Q5. How do you safely buy gold online?

To safely buy gold online, always choose a reputable dealer with positive reviews and secure websites. Ensure the website uses encryption for transactions, offers insured shipping, and has a clear return policy. Additionally, use secure payment methods and consider additional insurance for large purchases.

Q6. Can you tell me more online gold dealers I can trust?

You can trust several reputable online gold dealers, including Acre Gold, Hard Assets Alliance, BullionMax, Texas Precious Metals, and GoldSilver.

These dealers have established a strong reputation for reliability, customer service, and providing a secure environment for buying and selling precious metals.


To sum up, in 2024, there are lots of different online gold sellers you can choose from. Whether you want the latest tech, the best prices, or super helpful customer support, there’s something for everyone.

This list of the top 10 shows you the most trusted dealers. It reminds us that when buying gold online, you should always look for clear info, fair deals, and easy buying.


Goldco Precious Metals

  • Goldco Surpasses $2 Billion in Precious Metals Placements
  • Over 5,000 Five-Star Ratings on BBB, Trustpilot, and ConsumerAffairs
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Disclosure: “The owners of this website may be paid to recommend Goldco or other companies. The content on this website, including any positive reviews of Goldco and other reviews, may not be neutral or independent.”
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