Goldco Vs. American Hartford Gold

Goldco and American Hartford Gold are popular choices for buying gold and silver. When deciding where to invest, it’s helpful to compare each company’s offerings.

I will look at what they offer, how good their customer service is, their fees, and what it’s like to use their services. Choosing the right one can help you grow your investments and keep your money safe.

By comparing Goldco and American Hartford Gold side by side, you can pick the one that best suits your investment plans and goals.

STOP! Before I go any further, I want you to think carefully about where you’re putting your money. Picking the right company to invest with is a big deal, and I know my advice might help you decide that.

I’ve spent much time looking around and compiled a list of my favorite gold IRA companies. I think you’ll probably find one that’s just right for you.

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Find out if “Goldco and American Hartford Gold” made it to my list this year!


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Quick Overview

  • CEO: Trevor Gerszt
  • BBB: 4.8/5 Out of 1,027 Customer Reviews
  • Available Metals: Gold, Silver, Platinum, and Palladium
  • Minimum Investment: $25,000
  • Promotions: Get Up to $10,000 in Free Silver on Qualified Purchases
  • Free Kit Available: Yes
  • CEO: Sanford Mann
  • BBB: 4.89/5 Out of 521 Customer Reviews
  • Available Metals: Gold and Silver
  • Minimum Investment: $10,000
  • Promotions: Get Up to $5,000 in Free Silver on Qualified Purchases
  • Free Kit Available: Yes
Disclosure: “The owners of this website may be paid to recommend Goldco or other companies. The content on this website, including any positive reviews of Goldco and other reviews, may not be neutral or independent.”

What is Goldco?

Goldco is a leading firm that focuses on helping individuals add gold and silver to their retirement funds. This move shields their savings from market instability and challenging economic periods.


In 2006, Trevor Gerszt brought Goldco to life through his passion for precious metals and deep understanding of the economy. His goal was simple: to build a dependable firm to safeguard people’s retirement savings from major financial downturns.


Operating from Calabasas, California, Goldco serves customers across the whole country. Its location is ideal, placing it at the heart of the finance and investment sector in the U.S.


Goldco started by helping people learn why investing in things like gold and silver is smart. Since then, Goldco has grown a lot and is now known for helping with retirement investments.

Goldco’s main goal is to provide people with safe ways to invest in gold and silver for retirement. The company is known for great customer service and gives trustworthy advice.


Famous people have shown they trust Goldco. Sean Hannity has said it’s a good idea to invest with Goldco. Chuck and Gena Norris use Goldco for their gold and silver needs. And Ben Stein has said Goldco is reliable and trustworthy.

Awards & Recognition

Goldco has won many awards that show it provides great service. It has high ratings from business rating agencies and many positive customer reviews.

In 2024, Goldco was praised for customer service, ranked high among fast-growing companies, won an award for being fast-growing, and made it to the Inc. 5000 list for the seventh year, showing it’s a leader in the industry.

Goldco is known for its knowledge of precious metals and retirement savings, making it a trusted company for future investments.

Services Offered by Goldco

Goldco is a company that helps people in the USA invest in precious metals like gold and silver.

They offer a few main services:

  • Precious Metals IRA: This is Goldco’s main service. It lets people put gold and silver into their retirement accounts instead of stocks or bonds. If you already have a retirement account like a 401(k), Goldco can help you change some of that into gold or silver. They make this process easy to understand and do.
  • Direct Gold & Silver Purchases: If you want to own gold and silver directly, not just in a retirement account, Goldco can help with that, too. This is good for people who want physical gold or silver, maybe to keep at home or in a safe place. Goldco can advise on what to buy and how to keep it safe.
  • Safekeeping and Regulatory Compliance: Goldco partners with reputable custodians and utilizes high-security facilities to protect investments, strictly adhering to IRS regulations.
  • Buy Back Guarantee: Goldco promises to buy back the gold and silver you get from them if you need to sell it later. You can feel more secure knowing you can sell it back to them.

Benefits of Investing Precious Metals IRAs with Goldco

Choosing Goldco to help you invest in precious metals for your retirement has a lot of benefits:

  1. Keeps Your Money Safe: Gold and silver have been valuable for a long time, even when money and the stock market go down. Putting some of your retirement money in gold or silver can protect it against these downs.
  2. Mixes Things Up: It’s good to have different kinds of investments; gold and silver differ from stocks and bonds. They can balance your investments because gold and silver might go up when stocks go down.
  3. Help from Experts: Goldco knows a lot about precious metals, and they share this knowledge. They help you understand everything before you make any decisions, which is great for people who are new to this.
  4. Trusted Company: Goldco is well-rated by business rating groups and has many positive customer reviews. This means people trust and like their services.
  5. Easy and Secure: Goldco simplifies starting an IRA or buying gold and silver. They also offer a safe way to sell your metals back to them if you need to.
If you would like to learn more about the company:
You can check my Goldco IRA review.

What is American Hartford Gold?

This family-run business helps people invest in special metals like gold and silver. The idea behind starting this company was to help people put their money in different places to keep it safe, especially when the economy isn’t doing well or prices go up.

History and Founder

Sanford Mann created American Hartford Gold in 2015. He wanted his company to be known for being honest, open, and good at helping customers. He started this business to offer a personal touch to investing in metals, aiming to meet each client’s unique needs.


The company’s main office is in Los Angeles, California. It started gaining attention in the last ten years as more people became interested in investing in different types of assets, such as gold and silver.

Reputation and Mission

People think highly of American Hartford Gold because it focuses on teaching its customers and giving them excellent service. This good reputation is seen in the many positive reviews and high scores it gets online.

The company’s main goal is to teach its clients about investing in metals while ensuring they get great service and safe investment options.

Endorsement and Popularity

Well-known people like Bill O’Reilly support American Hartford Gold, helping it become more trusted and well-known. Also, it has been mentioned in big magazines about money and investments, building its image as a leading company in the metals market.

Services Offered by American Hartford Gold

American Hartford Gold gives a range of services for both new and seasoned investors in precious metals, including:

  • Buying Metals: American Hartford Gold sells gold and silver in different shapes and sizes, allowing you to choose investments that fit your budget and goals.
  • Precious Metals IRA: They offer a service where you can start or switch your retirement account to one that includes precious metals. They guide you through the process, helping you choose the right metals and set everything up.
  • Selling Back Metals: American Hartford Gold will buy back your metals at good market prices, giving you flexibility and peace of mind when managing your investments.
  • Safe Storage: They know keeping your metals safe is important, so they offer secure places across the U.S. to store your gold and silver.

Benefits of Investing Precious Metals IRAs with American Hartford Gold

Choosing American Hartford Gold for your Precious Metals IRA comes with many benefits, including:

  1. Diversifying Your Investments: Including metals in your IRA means your money is spread across different investments, reducing risk and making your savings more secure.
  2. Chance of Making More Money: Though metals are usually used to keep your investment safe, they can also grow in value, which means you could make more money over time.
  3. Safe from Inflation: Metals like gold and silver keep their value even when prices increase, protecting your purchasing power.
  4. Tax Benefits: Like other IRAs, investing in metals through an IRA can give you tax benefits and save you money.
  5. Personalized Advice: American Hartford Gold is known for giving investors advice and options that match their financial goals and comfort with risk.
If you would like to learn more about the company:

In short, American Hartford Gold offers a trusted and tailored approach to investing in precious metals, helping investors of all levels find security and potential growth in their portfolios.

Goldco and American Hartford Gold are companies that help people invest in precious metals like gold and silver for retirement savings. These metals are often chosen because they retain their value over time.

What are the Similarities Between Goldco and American Hartford Gold?

Both companies allow customers to create precious metals IRAs, which are special retirement accounts that include investments in metals.

They help you understand how to move your retirement money into these metal accounts and why it could be a good move.

Both Offer Precious Metals IRA Services

While they handle gold and silver IRAs, you can invest in other metals like platinum and palladium. They want to give you more choices for your investment. How they help you set up your account and the kind of help they offer can differ.

If you’re considering using their services, it might be helpful to talk to both companies. They can tell you more about their services, prices, and how they help their clients. Knowing these details can help you decide which company is better for your needs.

Goldco and American Hartford Gold streamline the process to simplify your metals IRA investment, providing expertise and support.

Process Step: Goldco and American Hartford Gold:
Initial Consultation: Discuss the benefits of metal investments and how they can secure your retirement.
Transferring Funds: Assistance in rolling current retirement funds to a new precious metals IRA without tax penalties.
Setting Up: Helped you choose a custodian for your account and select a secure storage option for the metals.
Funding the Account: Guidance on adding funds to the IRA in compliance with contribution limits.
Selecting Metals: Expert advice on picking the right gold, silver, and other precious metals for your IRA.
Purchase and Storage: Facilitate the purchase of metals and ensure their secure storage according to IRA regulations.
Ongoing Support: Offer continued help with account management, further purchases, and clarifying any rules or questions.


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What are the Differences Between Goldco and American Hartford Gold?

When investing in precious metals, it’s important to pick a company that matches what you need. Let’s compare Goldco and American Hartford Gold to see how they stack up in fees, minimum investment amounts, and offer special features.

1. Different Pricing Structures


  • Setup Fee: $50 (one-time)
  • Yearly Fees: $125
  • Storage Fees:
    – For Everyone’s Storage: $100 per year
    – Just Your Storage: $150 per year
  • Fees for a $25,000 Investment: About 0.90% a year
  • Fees for a $100,000 Investment: About 0.23% a year
Minimum to Start:
  • You Need: $25,000
  • Yearly Costs on the Minimum: $225
Special Features:
  • •Goldco lets you choose whether you want your own storage space or if you’re okay sharing with others, which can affect the price you pay.

American Hartford Gold

  • Starting Fee: $230 (one-time)
  • Yearly Fee for Keeping Things Safe and Other Services: $100 or 150
  • Typical Custodian Fee: About $180 per year
Minimum to Start:
  • For a Cash Account: $5,000
  • For a Gold IRA: $10,000
Special Features:
  • American Hartford Gold has a program that makes it easy to sell back your metals to them, which is handy if you need cash fast.
Easier to Start:
  • American Hartford Gold doesn’t require a large initial deposit. You can begin with as little as $5,000 for a cash account or $10,000 for an IRA.
Key Differences:
  • Getting Started: Goldco requires more upfront money ($25,000) compared to American Hartford Gold, which lets you start with less ($5,000 for cash or $10,000 for an IRA).
  • How Much You Pay Each Year: Goldco’s fees are fairly straightforward and might be cheaper if you’re investing a lot. American Hartford has a few fees, including a partner custodian fee, which is normal for these investments.
  • Selling Your Metals Back: American Hartford Gold stands out because it’s easy to sell your metals back to them.

2. Different Storage Options

Goldco collaborates with high-security facilities in the U.S. to store precious metals. Meanwhile, American Hartford Gold allows investors to keep their assets in highly secure locations worldwide, enhancing diversification.


Own Spot Storage (Segregated Storage):
  • What it is: Your gold and silver are kept separate from everyone else’s. You get your own space, so you know exactly where your metals are.
  • Best for: People who like knowing their investment is safe and don’t mind paying extra for their storage spot.
  • Cost: About $150 a year.
Share Space Storage (Non-Segregated Storage):
  • What it is: Your metals sit with others’ gold and silver, but you still know what’s yours. It’s like sharing a storage locker.
  • Best for: Those who want to save some money and are okay with their metals hanging out with others as long as they know what they have.
  • Cost: Around $200 a year.

Goldco lets you pick if you want your storage or are okay sharing, giving you a choice based on what you’re comfortable with and what you want to spend.

American Hartford Gold

Keep it at Home:
  • What it is: You can send the gold and silver to your house, so you can keep it wherever you like, like a safe or locked drawer.
  • Best for: People who want to keep a close eye on their metals and have them nearby.
  • Cost: It depends on how much you’re getting and the insurance you need to send.
Keep It in a Vault:
  • What it is: They put your metals in a big, secure vault carefully watched over. It’s like having a high-tech, guarded treasure chest.
  • Best for: Those prefer professionals looking after their investments in special vaults.
  • Cost: About $100/150 a year, plus extra fees depending on who helps manage your metals.

American Hartford Gold offers the choice between keeping your metals in a professional vault or sending them to your house, so you can choose what feels right to you—keeping things safe or having them close by.

Both companies ensure that your investment is safe, whatever you choose. Think about what matters most to you: keeping costs down, knowing exactly where your metals are, or having them close by, and choose the storage option that best suits your needs.

Which Company Should You Choose?

Deciding on the right gold IRA company for your gold investments is a big choice. You can’t just pick any company.

You need to really investigate each one’s offerings to ensure they meet your investment goals. I’ll examine the important factors to help you decide which one might be the best fit for your needs.

Factors to Consider When Choosing Between Goldco and American Hartford Gold

When picking between Goldco and American Hartford Gold, it’s important to think about a few key things that can make a big difference in your investment:

1. Company Reputation

  • Goldco: Goldco was highly praised for customer service and has many good reviews.
  • American Hartford Gold: Known for honesty and customer care, they have many happy customers.

2. Offerings

  • Goldco: Offers gold and silver, focusing on retirement accounts and helping you with rollovers.
  • American Hartford Gold: Wide range of metals and price match promise for good deals.

3. Fees

  • Goldco: Clear fees, including initial and yearly costs. Ask about discounts.
  • American Hartford Gold: No hidden fees, but confirm their charges.

4. Support and Info

  • Goldco: Excellent customer support and resources to guide you.
  • American Hartford Gold: Great personal service and informational help for your investments.

5. Ease of Use

  • Goldco: Simple online account management and transactions.
  • American Hartford Gold: Easy to manage investments with their tools.

Customer Reviews and Testimonials

When looking to invest in precious metals, customer reviews, and testimonials can greatly influence a decision.

Let’s compare reviews and testimonials for Goldco and American Hartford Gold as recorded on various platforms:

Platform: Goldco Ratings and Reviews: American Hartford Gold Ratings and Reviews:
Better Business Bureau: A+ rating A+ rating
TrustLink: Rated 5/5 from 254 reviews Not Listed
Trustpilot: 4.8/5 4.9/5
ConsumerAffairs: 4.9/5 4.7/5
Googole Reviews: 4.9/5 4.8/5


In the end, both Goldco and American Hartford Gold are great options for people who want to invest in precious metals.

Goldco is amazing because it teaches you a lot, while American Hartford Gold is known for good help and customer support.

The best choice depends on what you’re looking for and want to achieve with your gold investment, as both gold IRA companies offer something special.


Goldco Precious Metals

  • Goldco Surpasses $2 Billion in Precious Metals Placements
  • Over 5,000 Five-Star Ratings on BBB, Trustpilot, and ConsumerAffairs
  • Seven-Time Winer on the Inc. 5000 List


Disclosure: “The owners of this website may be paid to recommend Goldco or other companies. The content on this website, including any positive reviews of Goldco and other reviews, may not be neutral or independent.”
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