Swiss America Review

Watching my parents lose half their retirement overnight in 2008 changed everything for me. That crushing moment sparked my deep dive into Swiss America, a precious metals dealer operating since 1982.

In this review, I’m sharing what my research uncovered about their gold and silver products – what stands out and where they miss the mark.

I’ve spent countless hours investigating so you don’t have to. The rest of this guide will help you decide if precious metals might be the financial shield your savings need right now.

What is Swiss America?

Swiss America Trading Corporation has established itself as a prominent dealer of U.S. gold and silver coins since 1982.

The company prioritizes client satisfaction and security in investments, delivering exceptional service through their team of experienced professionals.

For those questioning gold coin investments, Swiss America emphasizes their value as secure, liquid, profitable assets that maintain investor privacy.

Starting with just $50, founder Craig R. Smith transformed the company into a leading name in precious metals investment. They view gold ownership as wealth insurance, providing protection regardless of economic conditions.

Swiss America has served over 60,000 clients and maintains an excellent Better Business Bureau rating alongside positive online reviews.

Founder Craig Smith’s expertise is evident through his nine published books on finance and precious metals. The company receives regular media coverage across major television networks and publications.

Their membership in prestigious gold and silver industry associations and partnerships with coin grading organizations establishes their credibility.

Clients who followed Swiss America’s diversification advice into precious metals express gratitude for both their valuable assets and market education. The company maintains its focus on client education and building investment confidence.

Their Credentials

Their active participation in key industry groups, including Numismatic Guaranty Corp, Industry Council for Tangible Assets, American Numismatic Association, and Professional Coin Grading Services, demonstrates their commitment to industry excellence.

This involvement reflects Swiss America’s dedication to maintaining high standards. Craig R. Smith’s published works on finance and economics further establish the company’s expertise in the field.

Media Coverage

Swiss America maintains a strong media presence, highlighting its industry influence. Featured On:

• TV Networks: Regular appearances on Fox News, CNBC, Bloomberg TV, CNN, and ABC News showcase their expertise.
• Newspapers & Magazines: Coverage in Wall Street Journal, USA Today, New York Times, and Newsweek demonstrates their industry authority.

Endorsements from prominent figures like Michael Savage and organizations such as the American Red Cross reinforce their trustworthy reputation.

CEO Dean Heskin and founder Craig R. Smith frequently participate in media interviews, discussing economic trends and precious metals markets, reinforcing Swiss America’s position as an industry leader. Their consistent media presence and ethical standards maintain their status as trusted financial experts.

Team Behind the Company

At Swiss America, they have two awesome people leading them. They’re not just good at their jobs; they make the company special.

Let’s take a look at who they are!

Dean Heskin: CEO

Dean Heskin’s journey exemplifies professional growth. Starting as a client representative in 1992, he ascended to CEO by 2012, accumulating nearly three decades of industry experience.

His regular media appearances on television and radio demonstrate his financial expertise. Beyond his professional achievements, Dean maintains a balanced life in Scottsdale, Arizona, with his wife and five children.

Craig Smith: Chairman

Craig Smith’s entrepreneurial spirit shines through his founding story. Launching Swiss America from his home with just $50.00 in 1982, he built it into an industry-leading organization.

His commitment to customer education and security has shaped the company’s core values, making his success story particularly inspiring.

Why Choose Swiss America?

Swiss America stands as a reliable investment option that makes financial decisions simpler. They deliver essential elements that American investors seek: security, liquidity, quality service, consistent performance, and profit potential.

Operating since 1982, Swiss America serves as a trusted guide, helping individuals diversify their portfolios through investments in US gold and silver coins.

Consider these compelling reasons:

• Ease of Use: Gold and silver coins offer both value and trading flexibility, providing quick access when needed.
• Secure: Precious metals like gold provide stability during economic uncertainties.
• Potential for Growth: Market expertise helps maximize growth opportunities in precious metal investments.
• Privacy: Physical gold and silver ownership ensures private, tangible asset control.

Partnering with Swiss America means gaining access to dedicated experts who understand precious metal investments thoroughly.

What Products Does Swiss America Offer?

Swiss America provides comprehensive investment options suitable for both investors and collectors, including precious metals for retirement savings through individual retirement accounts (IRA).

Their direct sales focus exclusively on coins. Their inventory features various bullion coins in gold, silver, and platinum, including annual releases of Gold American Buffalo Coins and Gold and Silver American Eagles in multiple sizes.

These globally recognized coins maintain reliability through economic fluctuations. Swiss America excels particularly in numismatic coins, valued for historical significance and scarcity.

Their collection includes Generic Numismatic Coins, such as Morgan Silver Dollars and $20 Liberty Gold Coins, plus rare numismatic pieces from earlier centuries. These coins hold special value due to their age and condition rarity.

Swiss America’s expertise extends beyond standard offerings to modern coins featuring advanced technology, commemorative pieces honoring significant events or individuals, early American copper coins, small cents, prototype patterns, historical medals, tokens, world coins, and ancient specimens.

Services encompass wholesale and retail transactions, auctions, insurance appraisals, individual coin purchases, and estate coin management. Swiss America provides extensive options for expanding both collections and investment portfolios.

How to Get Started with the Company

Starting your precious metals portfolio with Swiss America follows these straightforward steps:

1. Consultation: Connect with your Swiss America Account Executive to determine optimal coin selections.
2. Reserve Your Coins: Participate in trading department discussions to select and secure coins. Receive confirmation numbers guaranteeing price and availability.
3. Payment Methods: Choose from these options:
   + Bank Wire: Transfer funds directly through banking channels. Contact Swiss America Trading Corp. for banking details.
   + Check: Send payment via mail to Swiss America’s postal address. Consider bank wire for faster processing.
4. Shipping: Receive certified coins through insured U.S. Postal Service delivery.
5. Track Your Coins: Monitor investments online at swissamerica.com or contact your Account Executive at 1-800-289-2646 for updates.
6. Selling Your Coins: Return coins to Swiss America through insured mail when ready to sell. Receive optimal market prices with prompt payment.

Swiss America guarantees buyback at original grades for coins maintained in certified holders. Alternative selling options include other dealers or auctions.

Contact 1-800-289-2646 for additional information. These guidelines ensure confident precious metal investing through Swiss America.

Does Swiss America Offer Precious Metals IRAs?

Swiss America provides Precious Metals IRAs, which serve as valuable tools for strengthening retirement portfolios.

Consider these beneficial aspects of these IRAs:

1. Different Investment Types: These IRAs excel at portfolio diversification. Beyond traditional stocks and bonds, you can invest in gold, which often moves independently from conventional market patterns.
2. Protection Against Inflation: Precious metals, particularly gold, maintain their value during inflationary periods, helping preserve your savings’ purchasing power.
3. Safety Net: Precious metals demonstrate resilience during economic uncertainties and market volatility, providing portfolio protection.
4. Chance for Growth: Historical performance suggests potential value appreciation for precious metals, though past performance doesn’t guarantee future results.
5. Tax Benefits: Precious metals IRAs offer similar tax advantages as conventional IRAs. You may receive immediate tax deductions or tax-free withdrawals, depending on your IRA type. Investment gains remain tax-deferred until withdrawal.
6. Real Assets: Swiss America’s IRAs provide ownership of physical gold and precious metals, offering tangible security for your investments.
7. Safety From Currency Drops: Precious metals operate independently from single currencies, potentially safeguarding your savings during currency devaluation.
8. Keeping Wealth Over Time: Precious metals have preserved wealth throughout history. Including them in your IRA could help secure long-term financial stability for retirement.

Swiss America’s Precious Metals IRAs suit investors seeking stability and growth potential in their retirement planning.

Setting Up a Precious Metals IRA

A precious metals IRA functions as a specialized retirement account, accommodating both traditional assets and precious metals.

This structure enhances portfolio resilience by incorporating gold and other metals as hedges against inflation and economic fluctuations.

Here’s essential information for establishing your account:

Types of Retirement Plans that Can Have Precious Metals

Several retirement accounts support precious metals investments:

• Traditional IRA
• Roth IRA
• 401(k) (employer-sponsored)
• SEP IRA
• SIMPLE IRA

Self-directed IRAs (SDIRAs) offer expanded investment options, including precious metals.

Different Precious Metals IRAs

Precious metals IRAs provide strategic wealth protection. Options vary based on employment status and business ownership.

Available formats include:

• Traditional or Roth IRA
• SEP IRA (for self-employed/small business owners)
• SIMPLE IRA (for self-employed/small businesses)

Selecting appropriate precious metals IRA types aligns with retirement goals and savings strategies.

How to Open a Precious Metals IRA

The account opening process involves several straightforward steps:

1. Transfer funds from existing IRA/401(k) to a qualified precious metals custodian.
2. Select metals with guidance from account management.
3. Complete documentation and execute purchases.
4. Store metals securely at custodian-approved facilities under your name.

The setup process remains straightforward, requiring attention to metal selection and storage arrangements for retirement security.

Costs and Other Things to Know

Understanding associated costs and considerations prove essential before establishing a precious metals IRA:

• Storage: Secure facility storage required; home storage prohibited.
• Fees: Account opening approximately $250, plus annual storage/administration fees.
• How Long It Takes: Account transfers are typically completed within two weeks.
• Tax: IRA-to-IRA transfers generally avoid tax implications.
• Minimum Amount Needed: $5,000 initial investment required.
• What Metals You Can Have: Qualified US gold, silver, and platinum coins meeting purity standards.

Incorporating precious metals through Swiss America’s retirement options enhances long-term portfolio protection. While complex, Swiss America provides guidance for optimal retirement planning decisions.

Educational Resources: What Can You Learn?

Swiss America provides comprehensive guides to enhance your financial understanding, particularly during periods of economic uncertainty.

Here’s what these resources offer:

1. Real Money Perspectives – 42nd Edition

The global landscape presents numerous challenges affecting financial stability. This edition explores significant issues impacting your savings and provides strategic guidance for protecting your assets during uncertain periods.

2. The Secret War

This comprehensive report delves into the increasing difficulties of cash withdrawals from banking institutions.

It examines how financial institutions and governmental bodies monitor substantial monetary transactions, creating challenges for large cash movements. The report clarifies these developments and their implications for your financial decisions.

3. The Timeless Truth About Gold & Silver

Swiss America consistently demonstrates the value of precious metals as wealth preservation tools. This detailed report examines how gold and silver serve as effective wealth preservation instruments, maintaining value while other currencies may depreciate.

It provides essential information for individuals considering precious metals as a protective measure for their savings.

4. The Silver Report

This analytical guide highlights silver’s potential as an investment opportunity, particularly due to its limited supply and growing demand.

The report outlines strategic approaches to silver investment that could enhance your portfolio, especially during periods of price appreciation.

5. IRA Guide

Market volatility often raises concerns about retirement security. This comprehensive guide explores gold’s role in protecting retirement assets from value fluctuations while potentially generating long-term growth. Swiss America offers expertise in incorporating gold into your retirement strategy.

These educational resources enhance your financial literacy and confidence during economic uncertainty. Swiss America stands ready to provide clear guidance and resources for making informed financial decisions.

Customer Reviews and Ratings for Swiss America

When evaluating Swiss America for precious metal investments, customer feedback provides valuable insights into their service quality and reliability. Ratings and reviews offer crucial information about customer service standards and delivery performance.

Here’s an analysis of Swiss America’s customer feedback across various platforms:

The Better Business Bureau (BBB) serves as a key indicator of business trustworthiness. Swiss America maintains an exceptional A+ rating.

This achievement is complemented by an impressive customer rating of 4.99 out of 5 from 107 reviews, demonstrating consistent customer satisfaction.

On Yelp, where diverse business reviews are shared, Swiss America holds a moderate 3.3 out of 5 rating based on 10 reviews.

While not matching their BBB performance, this rating indicates generally positive customer experiences with room for improvement.

Google My Business reviews reflect broader public opinion, where Swiss America maintains a strong 4.6 out of 5 rating from 60 reviews. This suggests reliable service delivery and customer satisfaction.

Overall, Swiss America’s reputation appears solid, particularly evident through their BBB and Google ratings. These reviews indicate trustworthiness and commitment to service excellence.

What Are Customers Saying About the Company?

Swiss America’s customers consistently report positive experiences with the company.

• Debbie Uphouse appreciates their investment expertise and personal approach.
• Donald Templeton commends Tom and Matt’s honest and friendly service.
• Thomas A. Hickerson values Kelly and Richard’s knowledgeable assistance.
• LARRY D. ESTES recognizes Phil G. and Bill D.’s attentive support.
• Janet Jones commends Darryl’s patient investment explanations.
• Jason Morioka and Wayne H Smith emphasize educational support and reliability.
• Stephen A. Kuhn and Marlyn Heckel appreciate the pressure-free environment.
• First-time investors Salvatore Clappsy and Julie Hoagland praise smooth transactions.

Customer testimonials consistently highlight Swiss America’s team expertise, as noted by Donna L Smiley, Casey R Hill, James Ettwein, and Cindy Regier.

These testimonials reflect Swiss America’s commitment to building strong client relationships through trust, education, and service excellence.

Pros and Cons of Swiss America

Here’s my take on what’s good and what’s not so great about them. Let’s find out below.

Pros:

• Variety: Their extensive selection spans gold, silver, and platinum options, satisfying diverse investment preferences.
• Learning Resources: Strong educational focus provides comprehensive information for informed decision-making, distinguishing them from competitors.

Cons:

• No List of What’s Available: Product availability requires direct communication, creating additional time investment.
• IRA’s a No-Go: Limited direct IRA options may disappoint retirement-focused investors.
• Hard to Use Website: Navigation challenges and cluttered layout complicate information access.
• Not Many Reviews: Limited online reviews despite long operational history raise concerns.
• Missing Details: Lack of transparency regarding pricing, returns, and shipping policies.
• Need to Chat: Emphasis on personal communication over self-service information access creates extra steps.

Swiss America presents both advantages and limitations. While strong in product selection and education, website functionality and information transparency need improvement. Thorough research and direct communication remain essential before investment decisions.

Conclusion: Is Swiss America a Legitimate Company?

Swiss America stands as a trusted name in precious metals trading, delivering a comprehensive selection of investment-grade metals to their clients.

Their dedication to educating customers and providing individualized guidance distinguishes them from competitors, making them a compelling choice for investors at all experience levels seeking to expand their investment portfolios with precious metals.

BEST COMPANY

9.8

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