For years, I’ve watched Priority Gold dominate the precious metals scene. Their ads flash across my screen, their name echoes in investor forums, and their promises of free silver keep catching my eye.
Working in this industry, I’ve learned to spot the difference between substance and sales pitch. When it came to Priority Gold’s claims about hassle-free rollovers and stellar ratings, I needed to see past the marketing gloss.
My review reveals what they don’t tell you in their brochures—keep reading before trusting them with your retirement savings.
Table of Contents
- 1 What is Priority Gold?
- 2 Why Choosing Priority Gold?
- 3 Products Offered by Priority Gold
- 4 How to Setup a Gold IRA Account with Priority Gold
- 5 Priority Gold’s Buyback Program: How Does it Work?
- 6 Priority Gold’s Preferred Custodian and Storage Options
- 7 Customer Reviews and Ratings for Priority Gold
- 8 Pros and Cons of Priority Gold
- 9 Is Priority Gold a Legitimate Company?
- 10 Conclusion
What is Priority Gold?

Priority Gold is a leading gold IRA company specializing in gold and silver investments. The company has operated from Dallas, Texas, and Beverly Hills, California since its establishment in 2015.
The organization focuses on strengthening financial futures by incorporating precious metals into investment and retirement portfolios. Throughout history, gold and silver have maintained stability during economic uncertainties.
Priority Gold strives to become America’s most reliable precious metals investment partner. They emphasize transparent pricing, safe storage solutions, and superior customer support.
Customer satisfaction remains their primary focus, offering customized services and maintaining operational transparency.
They value personal interactions through face-to-face meetings and individual consultations to establish lasting client relationships. Their commitment to excellence shows through multiple industry awards and positive customer feedback.
Priority Gold concentrates on gold and silver investment options. Their product range features gold and silver bullion coins, collectible coins, and 10oz silver bars.
Their products meet IRA account requirements and can be included in Traditional IRAs, Roth IRAs, and SEP IRAs. Although platinum and palladium aren’t available, their expertise in gold and silver ensures specialized guidance.
The company assists with portfolio diversification through IRA accounts containing physical precious metals.
They provide investment guidance and portfolio management services, including asset distribution, tax-loss harvesting, and retirement planning.
Priority Gold’s team brings over 20 years of combined industry experience, supporting both novice and seasoned investors in making informed precious metal investment decisions.
Why Choosing Priority Gold?

Priority Gold stands as a trusted name among precious metals professionals with extensive experience. Their deep understanding of precious metals markets combined with actionable investment guidance has earned them prestigious ratings across multiple platforms.
The company maintains excellence through top industry ratings including BBB A+, AAA from Business Consumer Alliance, and five-star recognition on TrustLink.
- Strong history of success
- Deep knowledge of precious metals
- Clear, actionable guidance
- BBB A+ Recognition
- AAA Standing with Business Consumer Alliance
- 5-Star Customer Rating on TrustLink
- Professional guidance team
Their dedicated team of specialists works to ensure your investment decisions are well-informed and secure.
Products Offered by Priority Gold
Priority Gold stands out in the precious metals market with its extensive selection of products, catering to both investment-focused buyers and dedicated collectors.
Here’s a comprehensive overview of their product lineup and purchasing options:
Gold

Priority Gold showcases an impressive collection of gold coins and bullion from prestigious mints worldwide. The Austrian Mint’s Gold Philharmonic 1 Oz captures attention with its exceptional artistry.
The Four Nations 2024 Gold Bullion Coin Range represents unity through masterful craftsmanship. The Royal Canadian Mint presents several remarkable options including the Gold Arctic Fox, Gold Gyrfalcon, Gold Maple Leaf, and Gold Polar Bear & Cub.
For those seeking investment opportunities or collectibles, the South African Mint Gold Krugerrand remains a trusted and popular choice.
The St. Gaudens Gold Double Eagle offers collectors a piece rich in historical significance. The United States Mint contributes notable selections such as the Gold American Buffalo 1 Oz, Gold US BU Proof $5, Liberty Gold Double Eagle, and Proof Gold American Eagle 1 Oz.
Each piece combines historical significance, artistic merit, and investment potential, making them valuable additions to any collection.
Silver

Various options exist from small coins to large silver bars, making them accessible for collectors and investors alike. The 1 Oz Silver Rounds serve as an excellent starting point for newcomers to silver collecting.
These items are readily available for viewing and purchasing. For those seeking larger investments, the 10 Oz Silver Bar presents a reliable option.
The Four Nations 2024 Silver Bullion Coin Range showcases intricate details and aesthetic appeal. The Royal Canadian Mint produces remarkable pieces including the Silver Arctic Fox, Silver Gyrfalcon, and the renowned Silver Maple Leaf. Their collection also features the Silver Polar Bear and the endearing Silver Polar Bear & Cub coins.
Notable offerings from the United States Mint include several impressive pieces. The Morgan Silver Dollar and Proof Silver American Eagle 1 Oz stand out as exceptional choices. The Silver America The Beautiful 5 Oz represents another remarkable option.
For collectors interested in historical pieces, both the Silver Franklin Half Dollar and Silver Kennedy Half Dollar Bu 1964 provide fascinating opportunities.
The Silver Walking Liberty Half Dollar remains a timeless piece with stunning design elements. Each item within this collection possesses unique characteristics and worth, making them valuable additions to any collection.
Special Offer: Up to $5,000 in Free Silver

Priority Gold Group offers customers an opportunity to receive up to $5,000 in free silver with qualifying purchases.
This valuable promotion allows investors to enhance their portfolio with precious metals. Customers can select between IRA investments or direct silver delivery options.
The company provides additional benefits including complimentary shipping and storage services, maximizing your investment value. To explore your eligibility for this exclusive offer, reach out to their team at 888-506-4639.
Priority Gold Group rewards new qualifying purchases, whether through IRA investments or direct delivery, with up to $5,000 worth of precious metals.
Your free silver allocation varies based on your purchase amount. Qualifying requirements include specific purchase minimums and select product types.
For IRA investments, the free metals become part of your retirement account. For complete information about terms, conditions, and restrictions, contact Priority Gold Group representatives directly.
How to Purchase Gold and Silver from the Company in 3 Simple Steps

Buying gold and silver from them is a simple process that has more benefits than normal investment options used for many financial goals. Their expert team helps customers complete all steps of purchasing precious metals.
Follow these three easy steps to start owning gold and silver:
1. Contact Them: 888-506-6439
Talking to precious metals experts adds many benefits to investment decisions. The expert team can help with personalized advice and investment options, with the help of proper guidance you can do various investment tasks like understanding market trends, selecting products, and making informed decisions.
These experts make your investment journey very easy by giving you possibilities that help to complete your goals.
2. Discover
Learning about precious metals increases investment knowledge and success. Today, such investments need a proper understanding of benefits like long-term value and stability, and initially, they need portfolio planning and now market analysis too.
These strategies convey many things such as growth potential and also natural elements like market conditions which symbolize good investment choices.
3. Acquire
Secure delivery service is very important for precious metals investment. Various safety measures are used and with the help of proper delivery systems, they make very safe transportation that is very useful for investors.
Also, customers benefit from this service as they take proper delivery and use secure methods to receive investments.
By following these steps, you can easily invest in gold and silver with expert guidance and secure delivery options. Contact them today to begin your investment journey.
How to Setup a Gold IRA Account with Priority Gold

Setting up a Gold IRA account with Priority Gold follows four simple steps. This guide explains each step clearly to help you understand how gold can become part of your retirement strategy and strengthen your investment portfolio.
Step 1: Initial Consultation
Priority Gold Group starts with a personal discussion where you can express your financial goals, get answers to your questions, and learn how gold fits into your retirement planning.
What You Can Expect:
- Personalized Attention: Account Managers carefully listen to your goals and concerns, offering information that matches your specific needs.
- Educational Resources: Learn about gold IRA benefits, including tax advantages, growth opportunities, and portfolio diversification.
- Clear Process Overview: Get detailed explanations about custodian selection, account funding, metal choices, and secure storage options.
Step 2: Rollover and Fund Gold IRA
The next phase involves funding your gold IRA. This happens through transferring existing retirement funds or making new contributions. Understanding these options helps ensure a smooth transfer while maintaining tax benefits.
Key Points:
- Rollover Process: Transfer funds from existing 401(k) or Traditional IRA accounts into your gold IRA, following IRS guidelines to preserve tax advantages.
- Simplified Paperwork: Priority Gold Group streamlines document processing.
- Choosing a Custodian: Select a custodian to manage your IRA, handle transactions, and ensure IRS compliance. Consider fees, services, and precious metals expertise.
- Choosing a Depository: Select an IRS-approved storage facility. Evaluate storage costs, insurance coverage, and security measures.
Step 3: Tailoring Your Precious Metals Strategy
After consultation, develop an investment strategy aligned with your financial objectives. Priority Gold Group experts help customize your gold IRA to match your future goals.
Things to Think About:
- Assessing Goals and Risk Tolerance: Consider your objectives, timeframe, and risk comfort level when selecting metals.
- Diversification Strategy: Various metals provide unique growth and stability benefits, enhancing retirement portfolio diversity.
- Guidance on Metal Selection: Pick from gold, silver, platinum, and palladium options for your IRA. Account Managers ensure IRS compliance.
- Market Insights: Access updated market information to guide metal selections.
- IRS-Approved Metals: Choose metals that meet IRS purity standards. Managers help select options matching regulations and investment goals.
Step 4: Finalizing Your Gold IRA
The final stage involves completing your gold IRA setup through documentation, funding confirmation, and coordination with financial partners.
Final Steps:
- Complete Paperwork: Submit all required documents accurately.
- Confirm Funding Method: Verify your chosen funding approach.
- Coordinate with Custodian/Depository: Work alongside your custodian and depository to finish setup.
Partnering with Priority Gold Group means working with experts dedicated to your financial well-being. Their personalized service ensures each step, from initial consultation to final setup, focuses on your best interests.
Priority Gold’s Buyback Program: How Does it Work?

Customers who purchase products from Priority Gold automatically qualify for their Buy Back Policy. The process is streamlined for selling products back to them.
Your selling price is determined by:
- Your selected buy-back option
- Current market conditions
- Customer demand levels
While exact prices cannot be guaranteed, they ensure a market through three distinct buy-back options.
Their 3 Buy Back Options
Priority Gold’s Buy Back Policy offers three methods to sell your investment, either partially or completely:
1. Sales on the Open Market
This choice allows investors to control their selling price. You can sell directly to buyers or through online auction platforms. Though this requires more time and effort, it potentially yields higher returns compared to other options.
2. Immediate Liquidation
Through this option, Priority Gold purchases your metal at wholesale market prices. Your metals are converted to cash or cash equivalents through sales to national wholesalers. This suits investors seeking quick transactions.
This works best with bullion products. While available for Investment Grade and Numismatic Coins, it typically offers lower returns than Options 1 or 3. Choose this for rapid liquidation needs.
3. Sales on Consignment
This option suits investors who can wait longer for better returns. It’s available for investment-grade and Numismatic products purchased from Priority Gold and held for 60 months or more.
Bullion products like bars and rounds are not eligible. Products are priced according to market conditions using their consignment system.
Priority Gold takes an 18% fee for securing buyers. Consider their consignment process if you prefer higher returns and can accommodate longer selling periods.
Priority Gold’s Preferred Custodian and Storage Options
Priority Gold collaborates with Preferred Trust Company, a trustworthy custodian for gold IRAs. This Las Vegas-based independent and certified Retail Trust Company has been operating since 2007.
They specialize in IRA account management and ensure their products meet IRA verification standards, making them suitable for self-directed retirement accounts including Traditional IRAs, Roth IRAs, and SEP IRAs.
Preferred Trust Company maintains strict compliance with IRS regulations to protect your precious metals. They provide storage options such as segregated, allocated, and unallocated storage, partnering with various depositories throughout the United States. However, Priority Gold does not disclose the specific names of these depository partners.
Storage Solutions
- Segregated Storage: This option stores your investments separately, providing enhanced security and direct asset access.
- Allocated Storage: Your metals receive specific identification and separation from company assets, ensuring clear ownership recognition.
- Unallocated Storage: A cost-effective option where metals are stored collectively rather than individually marked.
The partnership between Priority Gold and Preferred Trust Company guarantees investment security and regulatory compliance.
This arrangement provides investors confidence that their assets are both secure and properly maintained according to legal standards.
Customer Reviews and Ratings for Priority Gold

Priority Gold demonstrates strong performance across multiple review platforms.
- The Better Business Bureau (BBB) awards them an “A” rating with a commendable 4.82 out of 5 score from 49 customer reviews, indicating high trustworthiness among clients.
- On Trustpilot, the company maintains a solid 3.9 out of 5 rating based on 32 reviews, showing consistent customer satisfaction with their services.
- TrustLink reviews reveal exceptional performance with a perfect 5 out of 5 score from 44 reviews, highlighting excellence in customer service and product quality.
Customer experiences with Priority Gold vary considerably. Many customers express high satisfaction, praising the knowledgeable staff and effective communication.
These positive reviews emphasize secure gold transactions, exceptional service quality, and competitive pricing.
However, one notable negative review raises concerns. This customer reported significant financial losses, claiming misrepresentation of gold and silver valuations.
They labeled the service a “Gold IRA Scam” and advised others to carefully monitor their account values. While most feedback remains overwhelmingly positive, this singular complaint highlights potential concerns regarding transparency.
What Are Customers Saying About the Company?

Their satisfied customers consistently praise their exceptional service quality.
- Timothy W. awarded Priority Gold 5 stars after they managed his complex account transfer, helping him save thousands of dollars without seeking any benefit for themselves.
- Milton L. expressed satisfaction with the professional handling and swift delivery of American Eagle gold coins, noting their value as an investment option.
- Aleta highlighted the outstanding customer service, choosing to transfer all her investments to Priority Gold following disappointing experiences with another provider.
- Kelly P. appreciated the straightforward guidance on retirement protection, while Dylan K. valued their assistance in understanding market dynamics and selecting optimal IRA products.
- Dana H. and Meryle P. both strongly endorse Priority Gold for their superior support services in precious metals investment planning.
Pros and Cons of Priority Gold
Precious metal investments require careful consideration, particularly when evaluating Priority Gold as an investment option.
The company stands out for its competitive pricing structure and exceptional customer service standards, making it a notable choice for investors.
Pros:
- Competitive Pricing: Priority Gold maintains lower price points compared to market competitors, maximizing potential returns on investments.
- Superior Customer Service: The company has built a reputation for professional and supportive staff interactions, ensuring positive customer experiences.
- Reliable Custodial Services: Through a partnership with Preferred Trust Company, Priority Gold ensures secure and compliant investment management.
- Strong Customer Feedback: Online platforms feature numerous positive reviews, indicating high customer satisfaction levels.
Cons:
- Restricted Product Range: The company focuses mainly on coins, offering limited options for investors seeking diverse precious metal products like bars or alternative forms.
- Absence of Live Support: Without live chat functionality, immediate customer assistance options are limited.
Understanding these advantages and limitations proves essential for making informed investment decisions with Priority Gold, helping align investment strategies with personal financial goals.
Is Priority Gold a Legitimate Company?

Priority Gold stands as a reputable company within the precious metals industry. Their credibility is reinforced by recognition from prominent platforms including Forbes Advisor, Best Money, Newsmax, and Fox 47.
Customer feedback consistently demonstrates satisfaction, and their transparent business operations contribute to their reliability in the market.
Based on its media presence across major platforms and positive customer experiences, Priority Gold presents itself as a dependable choice for precious metals investments. However, conducting personal research remains essential before making investment decisions.
Conclusion
Priority Gold operates as an established precious metals dealer, emphasizing straightforward and customer-oriented services.
Their product range comes with competitive pricing, while they provide comprehensive information to guide investors toward informed decisions.
Despite having a limited online footprint and occasional customer concerns, these factors do not diminish their overall positive market standing.
For both novice and experienced investors, Priority Gold proves to be a reliable selection. Their reputation centers on transparency and exceptional customer support services.


